Google confirms controversial Chrome ad blocker plans
Wed, 29. Mar 23
When?
Date: Wednesday, 29. March 2023
Time: All day
Where?
Location: USA
Street: 1240 Alfred Drive
Zip and city: New York
Info
Google gets most of its revenue from advertising, and there have been concerns that the company is concerned about protecting its own interests. However, Google says its technology penalizes inappropriate ads, even if Google itself owns or serves them. Of course, the company ensures that its ads do not violate the rules. However, you should additionally use an extension https://chrome.google.com/webstore/detail/free-vpn-for-chrome-vpn-p/majdfhpaihoncoakbjgbdhglocklcgno that will help protect your personal information.
"It's all too common for people to see annoying and intrusive ads online — like those that suddenly play music or make you wait 10 seconds before you see the content of a page," wrote Google vice president Sridhar Ramaswamy. about ads and sales in a blog post. "These frustrations can lead some people to block ads altogether, placing a huge burden on content creators, editors, web developers and videographers who rely on ads to fund content creation."
Google's ad blocker only targets ads that the Coalition for Better Ads — of which Google is a member — deems "unacceptable." For mobile users, the Coalition for Better Ads says pop-ups, pre-roll ads (which prevent content you actually want to use from loading), pages that take more than 30 ns, flashing animations and message headers that require an exit timer. . , full-screen ads, large sticky ads and autoplay videos are "least recommended".
On desktop, the "least recommended" list includes ads reduced to pop-ups, videos with audio that play automatically, pre-roll ads with a timer, and large sticky ads.
Publishers can find out if their ads are compliant with the Ad Experience Report, which helps them diagnose and fix issues.
Chrome is the most popular browser in the world, and the introduction of an ad blocker created by Google gives the company enormous power online.
However, blocking annoying ads will certainly improve the user experience and should also help web pages load faster. "We believe these changes will ensure that all content creators, large and small, can continue to sustainably fund their work through online advertising," Ramaswamy added.
Find more:
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Written by BarryMiles.
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